7. Next up...

Yesterday I shipped my recent work to a gallery in the Okanagan. Today I've caught up with paperwork, filing receipts for materials and direct expenses that are always part of the final selling price.  Normally, these costs include custom stretched canvas & replenishing paints and brushes, and then once complete the painting is scanned, digital files created, the piece is framed, packaged for shipment and sent by courier. On average this all totals $300 - $350. For local sales I'm able to eliminate half these costs. The galleries ( at least mine ) do a good job of selling my work over time and the extra costs are the price of doing business with them. I also like to produce a quality finished product, which to me includes framing for gallery presentation. There has been a growing movement to use deep bars for the stretcher frame and having the canvas wrap around the outside edges. The artist then simply paints around the edges with whatever colour sets the piece off, or the artist continues their painting around the outside edge. This can be very effective and arresting...but more difficult than one would imagine. Bottom line, there are no rules, just decisions based on budget and personal preference. I put a new canvas on the easel this morning and will start the work tomorrow. It's larger ( 24 x 36 ) than the last painting, but a proven size for gallery sales. I've decided to move to an even larger size canvas later this year to satisfy one of my galleries, that has been asking me to paint larger pieces. It will also support my efforts to use larger brushes. Until next time...